5 Custom Home Features That Boost Resale Value

5 Custom Home Features That Boost Resale Value

When building a custom home, it’s easy to focus on the here and now—choosing the perfect finishes, selecting a dream layout, and envisioning life in a brand-new space. But smart homeowners also think ahead, considering which features will add long-term value. A custom home is not just a place to live; it’s an investment.

At Ascent Custom Homes, we believe that good design should be as practical as it is beautiful. If you ever decide to sell, certain features can make your home more attractive to buyers and boost its resale value. Here are five must-have features that pay off in northern Ohio’s real estate market.

1. Energy Efficiency: Lower Bills, Higher Appeal

Energy-efficient homes aren’t just a trend—they’re the future. Buyers love homes that reduce utility costs while being environmentally friendly. Investing in high-performance windows, upgraded insulation, and energy-efficient HVAC systems makes your home more marketable. Smart thermostats and Energy Star-rated appliances are also simple upgrades that add long-term value.

“Energy efficiency isn’t just about saving money on utility bills—it’s a major selling point,” says Dave Linna, Senior Project Manager of New Home Construction at Ascent Custom Homes. “We build homes that are comfortable, efficient, and appealing to future buyers.”

2. Open-Concept Floor Plans: Spacious & Inviting

Homebuyers continue to seek open, airy layouts that allow for better flow and connectivity between spaces. A well-designed open-concept floor plan maximizes natural light and creates a more welcoming environment. Whether it’s an open kitchen-living-dining setup or a seamless indoor-outdoor connection, a spacious layout adds undeniable value.

“An open floor plan isn’t just a trend—it’s what buyers want,” says Jon Sherer, Chief Operating Officer at Ascent Custom Homes. “Homes that feel larger and brighter are more desirable, and that translates to higher resale value.”

3. High-End Kitchens: The Heart of the Home

In real estate, kitchens sell homes. A thoughtfully designed kitchen with quality cabinetry, durable countertops, and premium appliances can set your home apart from the competition. Features like quartz or granite countertops, a large island, and custom storage solutions make a kitchen feel both functional and luxurious.

“People gather in the kitchen, so it has to be stylish and practical,” Linna says. “We guide homeowners to smart upgrades that enhance daily life and appeal to future buyers.”

4. Luxurious Primary Suites: A Private Retreat

A well-designed primary suite adds comfort and value. Buyers appreciate spacious bedrooms with large walk-in closets, spa-like bathrooms with double vanities, and upgraded showers. Heated floors, freestanding tubs, and premium tile can elevate a primary suite into a true sanctuary.

“A luxurious primary suite is a major selling point,” Sherer notes. “It’s one of those features that makes a home feel high-end and worth the investment.”

5. Smart Home Technology: The Modern Must-Have

More buyers are prioritizing smart home features that add convenience, security, and efficiency. Integrated smart lighting, keyless entry, security cameras, and whole-home automation make daily life easier while increasing your home’s appeal. Smart tech is no longer just a luxury—it’s an expectation in modern homes.

“Homebuyers want homes that are as smart as they are beautiful,” Linna says. “We incorporate technology that enhances both security and everyday living.”

Final Thoughts

A custom home is all about getting exactly what you want—but with the right choices, it can also be a great long-term investment. Features like energy efficiency, open-concept layouts, high-end kitchens, luxurious primary suites, and smart home technology make your home more attractive to future buyers while improving your day-to-day life.

At Ascent Custom Homes, we design homes that are not only tailored to your needs but also built for long-term value. Ready to create your dream home in northern Ohio? Call today! (440) 523-8254.

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